Automotive Internet Marketing | How It Works

97% of consumers search for local businesses online

A search engine is the link between you and your potential customers. Understanding how to work with, keep up with, and benefit from search engines is a full time profession. There are several search engines, but none harness the power of search like Google. In the chart below, you can see that Google owns a majority share of the search engine activity.

search engine chart

This volume of search by consumers looking for local solutions is the largest impact online marketing has on the automotive industry. From General repair to Collision, Glass or other services, Google can deliver more local search than any other platform.

How Google Works

When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing. Parallel processing is a method of computation in which many calculations can be performed simultaneously; significantly speeding up data processing. Google has three distinct parts:

  1. Googlebot, a web crawler that finds and fetches web pages.
  2. The indexer that sorts every word on every page and stores the resulting index of words in a
    huge database.
  3. The query processor, which compares your search query to the index and recommends the
    documents that it considers most relevant.

Googlebot

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. Google uses a massive group of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites, it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

NOTE:

There is no paid service Google offers to be indexed or be crawled!

The 4 main types of Googlebot:

1. GoogleBot
This is the bot used by Google to scour the web to identify new pages. It has two different versions.

  1. Deep bot Tries to follow every link and downloads as many pages as possible. It tries to read minute details of a site including the internal structure.
  2. Fresh bot Crawls the web in search of fresh content. The Fresh bot crawls the already indexed pages in search of newly updated content. This way, Google tries to give fresh and updated information in the search results.

2. Media Bot
If you are wondering how Google places different relevant ads on websites while you’ re searching, there is a bot just for that! Media bot analyzes AdSense pages and decides which ads to be placed on different pages. Ads can still show qn websites even if media bot has not crawled and indexed a website. When that happens, Google will choose ads based on the overall marketing message of the website.

3.Image Bot
Image bot does just what you might think: crawl and index pictures. Google’s image bot ranks pictures based on their file name, alt text, and page title. The more pictures you use, the more opportunity to tweak your website’s optimization.

4. Ads Bot
The ads bot is the Google Adword gatekeeper. It crawls and analyzes your marketing landing pages and determines quality score that will be assigned to your ads. Sometimes, Google positions high quality websites first, even when others are willing to pay more. This is Google’s Ads Bot doing its job to keep higher quality websites where people can find them.

Indexing

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, Google cannot process the content of some rich media or video files, or dynamic pages.

Serving results

When a user enters a query, Google’s machines search the index for matching pages and return the results most relevant to the user. Relevancy is determined by over 200 factors, one of which is the page rank and quality score fora given page. In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Google’s “did you mean” and Google’s auto-complete features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like Google’s search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. Google displays these predictions only when they think they might save the user time. If a site ranks well for a keyword, it’s because Google has algorithmically determined that its content is more relevant to the user’s query.

Making a Searchable Website

Fast loading web site designs

Google Magnifying Glass Search

The number one design rule for a marketing website don’t make the potential customer wait to see the page! The same rule applies for the Googlebot. Google will review the load time of your website and your performance will be weighed to be determined if your website has the best user experience. You might design a web site that looks fantastic, but if it takes more than a few seconds to load, you may rank lower than you’d like.

Clear navigation

Google can see the structure of your website from the same perspective a user can. If Google can’t easily find a usable link to a page, that page will likely not be indexed. The navigation structure needs to be setup so all the critical pages can be accessed with one click from anywhere on the website.

Browser compatibility

The Googlebot Make sure your site is browser compatible. Your web site should look good in Mozilla as well as in Internet Explorer. Websites also look different in different versions of browsers. Internet Explorer 8 will be very different than. Internet Explorer 6.

Mobile Browsers- There are over 30 mobile-based browser applications, including the iPhone and Smartphone. Developing websites for mobile phone compatibility is also choice when building a new website.

Optimize images and use with purpose

Simple and neat is good. Powerful and eye catching is better. Graphics can play a large part in drawing the customer in, but the images need to be optimized, well placed, and have a marketing message.

Broken links

Nothing frustrates users more than clicking a link to get information and getting a broken link. Make sure all the links on your website are working correctly and are pointing to the right pages.

Remember these rules to follow for a good foundation starter in your business internet marketing strategies, if you feel you still need help MDH Motors offers automotive related website development and internet marketing strategies. Now wouldn’t you rather have someone with thirteen years experience in the automotive repair industry, as a technician and service manager to help you. Well thats what you will get. Martin Hand is a experienced web developer with a background in the automotive repair industry. Contact Us for more information.

COMING SOON….. Automotive Internet Marketing | Search Engine Optimization

This post was written by: Martin Hand

Donations

If you find this information helpful please consider a donation. These articles, questions and comments are very time consuming so even a small donation gives me motivation to keep educating automotive owners. Donations will allow us to continue open questioning/comments, automotive education and repair tutorials in the future as the business grows. All proceeds go to the expansion and maintenance mdhmotors.com. Thank You



Martin Hand

About Martin Hand

ASE Certified L1 Advanced Mastertech. Martin Hand has over 15 years experience in Asian and European Import Auto Repair. Specializing in electrical diagnosis, engine performance, AT/MT transmission repair/rebuild. Martin is also pursuing a degree in Computers Science & Information Systems starting at Portland Community College while he plans to transfer to OIT. Certified in Java application level programming, experienced with other languages such as PHP, Ruby, JavaScript and Swift. Martin has future plans of automotive diagnostic software development.

Leave a Reply

Your email address will not be published. Required fields are marked *